Email marketing
When you do the right email marketing, you guarantee your business success and great results. With Techstream services, email marketing for your brand will be one of the most effective marketing methods to target and engage your audience throughout the buyer’s journey.
Importance of email marketing for your business:
If you are wondering if email marketing is really good for business or not, you can take a quick look at these stats:
- Email is 40 times more effective in acquiring new customers than other e-marketing methods.
- 61% of consumers would prefer brands to communicate with them via email.
- The return on investment for email marketing is high: for every dollar spent, the average return is $38.
- More than 300 billion emails are expected to be sent daily by 2025.
Advantages of e-mail marketing from Tech Stream
We have worked with many companies to make their email campaigns successful. We have achieved great success as a result of our unique approach to marketing in general and email marketing.
Among the advantages of our email marketing:
- Preferred email campaigns for your target audienceData privacy and spam control regulations have affected email marketing best practices and made it more complex and difficult. We can help you make sure you make the right choices, get the most out of your email database, and reach your target audience effortlessly. Keep your emails relevant to each segment of your audience If you email each of your customers, you may not get the results you want. We segment your database based on behavior, demographics, prospect status, and purchase history to reach the right person at the right time.
- Email marketing focuses on the goals of the companyEvery marketing activity you do should lead you to reach your goals. Generate new leads, convert sales, educate or build customer relationships. You must know what you are trying to achieve so that you can know whether or not you are successful. We help you in all this to reach distinguished results by using email marketing.
- Create brand visionOur digital marketing experts will help you develop your brand personality in a way that not only enhances recognition but also customer loyalty with unique email campaigns.
- Increase conversions and visits to your siteWe create email campaigns that boost your website visits and increase demand for services and products. See for yourself what we can do
We do more than just email marketing
Having an effective email marketing plan is just one component of your digital marketing strategy.
You wouldn’t try to pitch a single pole tent; The same goes for digital marketing. If you want to see results from your digital efforts, you need to think beyond email marketing, get in touch to see what we can do.
Are you ready to grow your business?
We take the time to understand your organization and your customers, then develop a strategy that is aligned and capable of delivering remarkable results.
Request our services now
Get the most out of email services at Tech Stream, the best email marketing company. Every email created by the Tech Stream team has some common elements that are done right to ensure a successful email marketing campaign.
What does an e-mail consist of ?
The Address:
A good title is between 30 and 50 characters.
In addition to being creative and informative, titles should give your readers an idea of what they will find in the email body. Custom titles have a higher open rate.
The Topic:
We have content writers who specialize in writing email texts that your target audience prefers, because we study the audience before starting work, we provide unique content that prompts the receiver to take a beneficial action towards your business.
The body of the email consists of a mixture of text and images. Both should reflect the spirit of the brand and attract potential customers to click on our offer. For this, it is necessary that it be simple and not interfere with the correct understanding of the message. The offer should be clear and direct. Images must accompany and reinforce the message of the offer.
call to action
The CTA or Call To Action button is one of the most important parts of an email because it is the element for which the email is built.
There are a large number of factors that can affect the success of a CTA such as where it is placed in the email, its shape, color, size, or how it is written.
The stages of email marketing at Tech Stream, the best email marketing company.
We divide email marketing campaigns into a set of phases and steps based on subscriber characteristics.
There are several ways to segment an email marketing campaign and it depends on its objectives.
- By (location)
- Demographics (age and/or gender)
- Preferences (daily, weekly or monthly subscribers)
- Activity during previous campaigns, purchase history, etc.
Customize email marketing
The success of email marketing is closely related to the growing trend towards personalization. Specific targeting for each domain separately
Our team works on sending email based on user behavior.
for example:
- Send automatic replies to new registrations.
- Report new content created.
- Submitting content several days after the last submission (workflows)
- Send the content when the user fulfills certain requirements (for example, after purchase, when following up on order status, etc.)
Measure the results of your email marketing campaign
In email marketing, as in any other marketing technique, it is very important to measure results.
Some of the most used metrics are:
General metrics:
- The number of subscribers to each list.
- Unsubscribe rate (daily, weekly or monthly).
Email sending metrics:
- Bounce rate: Emails are not sent correctly because the address does not exist or there is a problem on the server.
- Open rate: The total number of users who opened the email
- Unsubscribe: The number of people who unsubscribed after receiving the email.
- The devices on which they opened the mail: computer or mobile phone and their operating systems.
- Link Clicks: The percentage of clicks that occurred within the email.
At Tech Stream, we offer the best integrated e-marketing services. We also offer SMS marketing services, Google Ads services, WhatsApp marketing, and other integrated services.
Tech Stream Team
